JANUARY 31--MathStar (Hillsboro, OR, USA; www.mathstar.com), a fabless semiconductor company, has established a sales and support network in Europe, Middle East, and Africa (EMEA). This network is designed to bring the Arrix family of field-programmable object array semiconductor devices, evaluation boards, design software, and IP cores to a broader EMEA customer base. The network includes both local European MathStar sales and technical support resources, as well as manufacturer's representatives.
"MathStar has been quite successful in North America, allowing us to expand into the EMEA market," said Joe D'Elia, new MathStar UK-based director of EMEA sales. "MathStar is focused on several vertical markets, including professional video, medical imaging, and machine vision. As EMEA represents a very large market for MathStar products in those industries, the company has directly employed both sales and application engineers in Europe to pursue this opportunity."
In addition to bringing on-board MathStar sales and application engineers, MathStar has developed a manufacturer's representative network in EMEA. MathStar is represented in Germany, Austria, and Switzerland by Varep GmbH, in France by EMG2, and in the UK by Ultimate Marketing. In the first quarter of 2007, MathStar will add representation in Benelux, Nordic, Israel, and India. By the middle of 2007, MathStar will have an EMEA representative network fully deployed.
MathStar recently announced support by worldwide distribution partner Mouser Electronics.
