Check-out counters that check you

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A chain of cosmetics stores in Russia calledUlybka Radugi is partnering with marketing tech firm Synqera to enable their checkout counters to read customers’ facial expressions and register their emotions whenever they make a purchase. The system uses cameras and emotion recognition software to read customers expressions and funnel them through a mixture of computer vision library code and in-house software that combine data insights (such as a customer’s purchase records and loyalty card numbers) with real-time analytics. With this information, Ulbyka Radugi creates custom campaigns and promotions aimed at individual shoppers, such as SMS messages offering discounts or ads as soon as a shopper leaves the store.

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