MIT spin-off ASL's analysis software maps areas of interest in eye-tracking

ASL Results analysis software was developed for Mobile Eye eye-tracking hardware to measure consumer response, human behavior, and physiology.

Jun 9th, 2011
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ASL Results analysissoftware was developed for Mobile Eye eye-tracking hardware to measure consumer response, human behavior, and physiology. GazeMap integration allows the user to map multiple areas of interest (AOIs) within an environment and apply them to all subjects. Once defined, AOIs can be viewed with dynamic heat maps, gaze trails, and fixation plots. Results are automatically aggregated and data collected to produce tables and graphs.
Applied Science Laboratories
Bedford, MA, USA

-- Posted byVision Systems Design

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Applied Science Laboratories Releases Eye Tracking Analysis Software

BEDFORD, Mass.--Applied Science Laboratories has released its analysis software, ASL Results for the Mobile Eye solution. This program makes measuring consumer response, human behavior and physiology faster and easier than ever for the eye tracking industry.

Realizing that eye trackers are used for a wide range of research studies, software engineers at ASL have been working tirelessly to create a program that meets the universal needs of all research applications. ASL Results was created as a result of these efforts, proving to be compatible for studies ranging from market research to clinical studies.

The introduction of ASL Results for Mobile Eye with GazeMap integration offers valuable tools for the research professional. The user is able to map multiple areas of interest (AOIs) within an environment and apply them to all subjects participating in the study. ASL Results also allows the user to define moving AOIs in individual subject video. Once defined, AOIs can be viewed with dynamic heat maps, gaze trails and fixation plots. After the study has been completed, the results are automatically aggregated and the data collected producing informative tables, and graphs.

With ASL Results the research process has been streamlined further, making it the ideal software solution to collect the data needed to attain robust meaningful research results. With the introduction of ASL Results, ASL offers a complete suite of compatible eye tracking hardware and software, allowing users to effortlessly set up all elements of their studies.

About ASL

Founded in 1962 by MIT scientists as one of the first eye tracking companies, ASL has been credited for the immense progress they have made in eye tracking technologies, being the first to pioneer many innovations that are now industry standards.

With a wide range of eye tracking hardware and software, ASL is the ideal choice for eye tracking studies ranging from academic to market research. Based in Bedford, MA ASL continues its global reach through various distribution outlets worldwide.

SOURCE: Applied Science Laboratories


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