3D camera enables virtual runway and shopping experience

By utilizing a 360° 3D camera and virtual reality headsets, Tommy Hilfiger is launching a virtual reality shopping experience at select stores worldwide that will enable consumers to watch the Fall 2015 Hilfiger Collection runway show in 360° virtual reality, then immediately shop from the collection afterwards.

Content Dam Vsd En Articles 2015 10 3d Camera Enables Virtual Runaway And Shopping Experience Leftcolumn Article Thumbnailimage File

Seen on TechTimes: Fashion is all about the latest trend, so it's no surprise that virtual reality, which is increasingly permeating all industries, would eventually make its way into the shopping experience. Tommy Hilfiger launched a VR shopping experience in its store on Fifth Avenue in New York on Tuesday. Shoppers will be able to don a Samsung GearVR headset and get a three-dimensional, 360-degree view of the Fall 2015 Tommy Hilfiger Collection runway show that took place at New York's Park Avenue Armory in February. The VR experience also gives users a peek at the show's backstage, which is something attendees normally don't get a chance to see.

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Vision Systems Design’s take:

By utilizing a 360°3D camera and virtual reality headsets, Tommy Hilfiger is launching a virtual reality shopping experience at select stores worldwide that will enable consumers to watch the Fall 2015 Hilfiger Collection runway show in 360° virtual reality, then immediately shop from the collection afterwards.

Providing the 360° (horizontal and vertical) footage for the experience is the Falcon VR 3D camera from the Netherlands-based company WeMakeVR. Limited information is currently available on the company website, but it appears that the stereoscopic camera has two image sensors on the top, and two on each of its five sides, for a total of a (composed) 5500 x 2750 pixel array. The camera operates at 60 or 80 fps and features on-board power management for longer recording times.

The fashion show is captured by the Falcon VR and users can watch the virtual reality broadcast with a Samsung GearVR device.

"Our special virtual reality cameras, combined with Tommy Hilfiger’s creative vision of the Fall ’15Hilfiger Collectionfashion show, resulted in an experience that goes beyond that of VIP guests," said Avinash Changa, Founder and CEO of WeMakeVR in a BusinessWire press release. "Users get an incredible peek behind the scenes; they stand next to models right before they walk out onto the runway, and they feel the excitement of being backstage after the show."

Daniel Grieder, CEO of Tommy Hilfiger, also commented: "Through cutting-edge virtual reality technology, we can invite shoppers to experience theHilfiger Collectionfashion show from a front row seat. We’re using virtual reality to open the doors to a unique part of our world, directly connecting the consumers in our retail space with one of our largest brand events each season."

The technology launched at the Tommy Hilfiger store on October 20, which will be followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow.

There have been a number of recent headlines related to the development of 3D technologies that can be used in “outside of the box” applications. These include:

View thepress release.
View more information on WeMakeVR.

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