MAY 2--DALSA Corporation (Waterloo, ON, Canada; www.dalsa.com), after having undertaken a careful study of the Asia-Pacific markets, has decided to establish a new business unit, DALSA Asia-Pacific, to focus and participate in these fast-emerging markets. DALSA Asia-Pacific will operate as a sales, support, and marketing unit that will work with the distributors in the Asia-Pacific region to promote the company's products. This new business unit will be headed by Keith Reuben as its president and will report directly to the CEO, Savvas Chamberlain. The unit will be entirely funded within existing budgets and targets for 2006.
The mandate of DALSA Asia-Pacific is to manage the sales and marketing of all DALSA Digital Imaging standard products in the Asia-Pacific region. In the future, DALSA Asia-Pacific will also be mandated to develop stronger relationships with suppliers.
Jim Roberts, executive vice president & GM of Vision for Machines, will take over responsibility for the DALSA Coreco business unit, which will be combined with Vision for Machines to form DALSA Digital Imaging. Reporting to Jim Roberts from the DALSA Coreco operations will be Ghislain Beaupre, vice president of operations and R&D for the OEM group in Montreal, and Steve Geraghty, vice president of operations for the IPD group in Billerica, MA.
The North American and European sales organizations will not change and will be operated as they are currently managed. Philip Colet, vice president of sales and marketing for DALSA Coreco OEM products, and Dave Litwiller, vice president of sales and marketing for Vision for Machines, will report to Jim Roberts and continue to manage Europe and North American sales.
Keith Reuben and Jim Roberts will begin their respective new responsibilities as of May 1, 2006.
