Vision Systems Design’s John Lewis and Alan Bergstein to present at The Vision Show 2018

As part of the AIA’s Core Business Essentials program, John Lewis, Editor in Chief, Vision Systems Design, and Alan Bergstein, Group Publisher, PennWell, will give a presentation on how to "Tailor your marketing message to increase sales."

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As part of the AIA’s Core Business Essentials program, John Lewis, Editor in Chief, Vision Systems Design, and Alan Bergstein, Group Publisher, PennWell, will give a presentation on how to "Tailor your marketing message to increase sales."

The AIA’s Core Business Essentials program is designed to provide real-world, actionable information on how to better grow, operate, and sustain your business in the machine vision and imaging market. This presentation’s key takeaways are as follows:

  • Lead nurturing techniques
  • Content marketing checklist
  • Tips for effective marcom messaging based on audience data
  • Trends and insights from Interactive Advertising Bureau (IAB) and Coalition for Better Ads
  • Trends on preferred channels of communications, online and magazine
  • New ways to make an impact on your target customers and prospects
  • PLUS - New necessary considerations for Canada and Europe

The event is currently scheduled to take place in room 107 on Wednesday from 12:30 to 1:30 PM.

View more information on the AIA’s Core Business Essentials program.

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