Breaking Barriers Through Leadership and Confidence for Women in Automation

The Automate Empowerment Forum highlighted women’s leadership in automation, stressing the importance of diversity, confidence, and lasting impact in the industry.

The Automate Empowerment Forum on Tuesday, June 23, was the perfect way to close out International Women in Engineering Day—a celebration of women’s leadership and their impact in automation and manufacturing.

Clarissa Schwendeman, director of marketing at A3, the Association for Advancing Automation, kicked off with a powerful call to action. “While women make up nearly half of the U.S. workforce, only about 30% are in manufacturing, and just one in four hold management roles. That gap matters—not just for representation, but because diverse perspectives fuel innovation,” she said, reminding the packed room that “automation is changing how we manufacture, move goods, and solve labor challenges. But who shapes this future makes all the difference.”

The panel, moderated by Deb Kling, vice president of marketing at A3, featured leaders Crystal Parrott, president of global robotics, automation, and plant floor technology at UPS; Carey Browning, chief commercial officer at Re:Build Manufacturing; and Annemarie Große Frie, SVP head of automation at Siemens. Each shared candid stories about leadership, confidence, and authenticity.

Reflecting on success, Große Frie shared a shift in perspective: “I used to think success was instant recognition. Now I know it’s about creating lasting impact, often years after the fact.” Browning added, “I’ve learned that success isn’t just personal achievement—it’s watching those you mentor soar beyond their own expectations.”

When the conversation turned to confidence, Parrott offered sage advice: “You have to be bold even in moments of self-doubt. Confidence is built in those uncomfortable moments when you push yourself anyway.” Browning echoed this, saying, “I’m comfortable being uncomfortable—that’s where the real learning lives.”

The panel tackled the future head-on, discussing AI’s role in automation. “AI won’t replace us,” Große Frie stressed. “It will augment human potential and transform how we collaborate.” The message seemed to land clearly—technology works best when it amplifies people, not replace them.

When Kling raised a question about self-confidence and stepping into executive roles, Parrot’s’s response resonated. “Think about how your brothers or dads would never doubt themselves for a role like this. You have to own your experience, be your own advocate, and take that leap.”

Editor’s Note: Vision Systems Design’s WISE (Workers in Science and Engineering) hub features our coverage of workplace issues in engineering as well as insights from equity-seeking groups and subject matter experts across disciplines. 

About the Author

Sharon Spielman

Head of Content

Sharon Spielman joined Vision Systems Design in January 2026. She has more than three decades of experience as a writer and editor for a range of B2B brands, most recently as technical editor for VSD's sister brand Machine Design, covering industrial automation, mechanical design and manufacturing, medical device design, aerospace and defense, CAD/CAM, additive manufacturing, and more. 

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