MAY 4--DataLase (formerly Sherwood Technology; Widnes, UK), has launched a cost-effective (cost savings of around 30%--50%) label-replacement solution for outer-case secondary packaging. Requiring no inks, ribbons, or applicators while being maintenance free and achieving almost 100% production uptime, this process provides benefits over traditional print-and-apply labeling techniques.
It is reportedly the only system capable of delivering a consistently verifiable barcode on-line-and-direct-to-carton. Furthermore, this noncontact laser imaging process allows for late pack customization to take place at any point in the packaging line and even within the retail chain. This means that on-line marketing information such as special offers and promotions, as well as brand and product changes, can be readily updated, eliminating the need for expensive reprints.
DataLase CASEMARK works by applying a robust, inert inorganic coating onto the specific label area of the outer case as the packaging is being produced. On the final production line, a computer-controlled low-level energy beam emitted from an industrial CO&sub2: marking laser 'writes' the required label data onto the mark area, causing a color change reaction of the coating from white to black.
More information about DataLase and DataLase CASEMARK see www.datalase.com.
