Our top picks for Kinect ingenuity #9

Dec. 27, 2012

A team of developers at Kimetric have created a system for retailers that can help them understand customers' behavior within their stores and measure the effectiveness of indoor marketing campaigns. Using Kinect 3-D sensors, the system measures store traffic and gathers information about the actions of the customers throughout the purchasing process, from the window of the shop to the checkout counter. Due to its anonymous facial recognition system and skeletal tracking ability, the Kimetric system can determine the gender, age, height, and size of customers, too. The company claims the system is accurate enough to differentiate between five age categories for each gender: children, teens, young adults, adults, and seniors.

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