APRIL 1--JVC Professional Products (UK) is changing its trading name to JVC Professional Europe. The change acknowledges the need to coordinate all JVC Professional Products marketing operations throughout Europe. The UK operation will continue to function from its West London headquarters. This policy will play an important part in enabling the UK-based company to offer more effective service to its customers and end-users in its home and export markets.
Hajime Yamasaki, deputy managing director of the UK operation comments, "There is a tremendous pool of talent both here and in the other European JVC marketing organizations. The realization of closer links with our European colleagues means that we all can share our knowledge more closely with each other. In this way we look forward to strengthening even further the service that we are able to provide our customers."
JVC has also created a new Web site:www.jvcproeurope.com as a key means of providing its customers with accessible information.
