Rien den Boer is general manager of Aris B.V. (Eindhoven, the Netherlands), a company that provides computer vision solutions in the field of horticulture, aquaculture, and food. He started his career as an electronic engineer (Msc) in digital television at Philips NV and in 1996 became one of the founders of Aris BV. In 2019 Aris joined the Ellips Group (Eindhoven, the Netherlands). He is still involved in designing and architecting computer vision solutions.