In 2015, IDS opened a sales office in South Korea, but will now have a branch office due to high machine vision market potential in the country. South Korea, according to IDS, is home to many well-known international users, particularly in the semiconductor industry, in the automotive industry, in display production or in medical technology.
"With our own subsidiary in South Korea, we want to consolidate our presence in this important market and signal security, reliability and strength to our customers," emphasizes Christian van der Ploeg, APAC Representative Director at IDS.
Jake Choi will be responsible for the business in South Korea as head of the new IDS Imaging Development Systems Korea Ltd. Choi has experience in machine and a keen sense of market developments and customer needs.
"The company's investment in the branch and hiring more people, which also entails a doubling of office space, demonstrates the strategic importance IDS attaches to the Korean market," said Choi.
In addition to the new subsidiary in South Korea, IDS already has branches in the USA, Japan, and Great Britain as well as two sales offices in France and the Netherlands.
Pictured above: The recently released USB 3.1 board-level cameras with liquid lens control.