RMA Electronics: Founding Vision and Early Challenges

Celebrating 40 years, RMA Electronics reflects on its pioneering journey in machine vision, the challenges faced along the way, and the strategic direction under Ron Jr., ensuring continued growth and technological advancement.
March 10, 2026
2 min read

Key Highlights

  • Founded in 1986 by Ron Massa Sr., RMA Electronics has become a key player in the global machine vision industry.
  • Ron Sr.'s background in electrical engineering and early sales experience helped shape the company's innovative product offerings during the PC revolution.
  • The company has served diverse sectors including industrial automation, robotics, traffic management, R&D, and military defense.
  • Ron Jr., with 30 years at RMA and 15 as president, now leads the company into its next phase of growth and technological development.
  • The leadership transition reflects a family legacy committed to innovation, quality, and adapting to evolving customer needs.

RMA Electronics Inc., a global distributor of machine vision products, was estabished in 1986 by Ron Massa Sr. Now 40 years later, Ron Sr. has just retired, and his son, Ron Jr.—who has worked for RMA for 30 years, the last 15 as president—has stepped into the role of CEO and is ushering the next generation of Massas serving machine vision sectors the likes of industrial automation, robotics, traffic/ITS, R&D, military and defense, and more.

Father and son sat down with Vision Systems Design to talk about the past, present and future of RMA. Ron Sr. opened up about how his background in electrical engineering, business, and early work in high‑tech sales set the foundation for his leap into the machine vision and imaging industry. He takes us back to the early 1980s at Imaging Technology, where he helped build one of the first sales and distribution networks for cutting‑edge frame grabbers—just as the IBM PC revolution was taking off. 

As the demand for PC‑based vision systems exploded, Ron Sr. found himself at the center of a rapidly growing market. But with growth came challenges—quality issues, shifting customer needs, and internal disagreements about product direction. 

In this first of three videos, Ron Sr. opens up about it all. 

About the Author

Sharon Spielman

Head of Content

Sharon Spielman joined Vision Systems Design in January 2026. She has more than three decades of experience as a writer and editor for a range of B2B brands, most recently as technical editor for VSD's sister brand Machine Design, covering industrial automation, mechanical design and manufacturing, medical device design, aerospace and defense, CAD/CAM, additive manufacturing, and more. 

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