Ricoh Americas Corporation (Malvern, PA, USA) has merged two divisions and their product portfolios in a move that it claims will improve the experience of customers who buy its business-to-business cameras and lenses.
Customers will now interact with one Ricoh Americas Corporation business unit instead of two when they purchase security or machine vision products.
Effective April 1, the move combines the Pentax Ricoh Imaging Americas' Security Systems Division and Ricoh Americas' Digital Camera Division. The new portfolio -- unified under Ricoh's Industrial Optical Systems -- contains a range of cameras and lenses for homeland security, general security, machine vision, law enforcement, manufacturing, healthcare and geographic information systems.
Ricoh and Pentax products will remain under their current brands and all consumer products will continue under the management of Pentax Ricoh Imaging Americas Corporation.
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